LO5 Evaluation

The pitch for both ideas was well recieved by Stevlar, who liked our knowledge on the contents of the music of the shows. He also saw that we had a good knowledge of the market gap and felt our shows fitted that gap. He was impressed at how we extended the punk era for the real punk fans and liked how we would incorporate all the subgenres. He thought it would be difficult to get living jazz artists to be interviewed as most of the greats are now dead, but he did like the concept of the show and thought it would attract a big audience. He was happy with jazz idea thinking that the niche genre will provide a gap in the market and help attract older audiences to the station. 

Stevlar wanted us to have lots of subgenres available for a maximum listenership, some of these are stated below, along with a band from that sub genre:
Classic Punk- Sex Pistols
American Punk- The Ramones
Post Punk- Joy Division
Hardcore Punk- The Dead Kennedys
Art Punk- Black Flag
Post Hardcore- Fugazi
Ska Punk- Pezz
Proto Punk- Iggy and the Stooges
Early Punk- The Seeds
Skate Punk- The Offspring
Pop Punk- Blink 182

We Decided to do the Punk is Dead idea as Stevlar thought it would do better in the modern market, due to Sheffield Live! already covering some Jazz. He liked our quiz idea, and here are some of the questions we will ask:

In what year was Dookie released in England?
What is the name of the Billy Talent lead singer?
What 2 bands did Blink 182 form after their break up?

a            Unit: 19   

Student Name: Alex Raynes  Class: 13Y                    Minimum Target Grade for task: Pass          Personal Target Grade for task: Merit

Assignment:  Producing a pitch for an audio product to be pitched to Sheffield Live! Radio               

LO3:  Be able to use feedback gained to inform the development and planning of an original audio media product.                                                     

Feed Forward Self-Assessment Coversheet

Areas of strengths based on presenting to Sheffield Live! Stevlar was very impressed with our presentation skills and broad knowledge base when answering the questions about our pitches. He was impressed with how expansive our genre knowledge was for both ideas. He thought both ideas would be successful and had a good market gap, giving him trouble with which idea to pick. He also liked the content of the music, having it ranging from the origins of punk right through to the modern day scene, which he thought would allow for a large audience. He felt the Jazz show had a good market gap as there aren’t many shows about it and it would attract a loyal audience. He thought that getting punk artists on the show would be fairly easy as the punk scene is still big in Sheffield.

Areas for improvement based on Sheffield Live! Feedback Stevlar made the point that getting the most famous Jazz artists on the show would be difficult as most of the influencial ones are dead as it started more than half a century ago. Stevlar brought up freestyle jazz and asked how we will cover all jazz genres on the show.

How are you going to address the above issues/ improvements? For the Jazz show, if we were to make it, we would get local and modern artists on as guests. We will do different genres of jazz each show, and put the smaller subgenres in shows together to cover all areas of Jazz.

What do you still think you need to work on/improve to achieve these for your Audio media product? For the Jazz one, expand our knowledge on Jazz music, and for the Punk show we would have to do a little more research into founders and sub genres as well as write out quiz questions.