LO3 Additional information

In today’s lesson I will be completing the additional information as part of my treatment
1. In the show there will be a variety of jazz hits from past and present, 2 songs will be played between topic gaps in conversation, as the show will mainly be musically influenced. There will be an interview with a jazz artist or in the jazz business once every week. There will also be a Jazz news section once a week to tell the viewers about all the latest releases and tours. A culture section of the show will also occur weekly which will talk about art galleries, museums, clubs and the theatre.
2. Questions on the show will be submitted by the audience from phone ins and twitter, there will be a discussion on the phone in from one person with a variety of questions and the twitter questions will be single answer questions. These will be answered by the hosts. There will also be questions submitted via twitter for the guests on the show.
3. The genre of music is Jazz and will only be jazz throughout the show, classic artists like Louis Armstrong, Miles Davis and John Coltrane will be prominently featured. Modern Artists like George Benson, Pat Metheny and Michael Brecker are a few of the more modern artists who will be featured.
4. The Advertisements on Sheffield Live are only allowed to make up to 50% of the stations profits. So the adverts will come from local business' like Richtone Music and The Lyceum theatre as they are places that listeners can buy Jazz gear as well as experience culture mentioned in the show.

Lesson Progress 3rd December

Lesson Objective LO3

Calculate the budget and advertising costs
Complete additional information on products
Identify Age, Gender and ABC1 of target audience.

Finished Resources and costs
Need to complete additional info and target audience. 

LO3 Target Audience Punk is Dead

1. Why our product is different

Our product is different to other rock radio shows as we cover a wider range of genres in guitar music and look more towards who are currently touring or playing at festivals, rather than what is popular in the radio rock world. We think this show will appeal to a much larger audience and informs them of other artists possibly similar to ones they may listen to currently. Genres played include Alternative Rock, Punk, Indie and Heavy Metal.

2. Age/Gender/ABC1

Our show will be aimed towards a generally male audience, with a 75% listenership being male. The age rate will range from 18 to 40-year-olds, due to the range of genres and time periods covered in rock music. This allows many different ages of audiences to enjoy our radio station, providing a gap in the market as a show this broad in alternative music hasn't really been done in the Sheffield area.

3. Hammocked

Our radio show will be broadcasted Monday to Friday from 7pm to 8pm, in-between late shows played on Sheffield Live! such as Latino Time and Mouthpiece.

4. Competitors

Our competitors will include radio shows such as those played on Kerrang!  and Planet Rock as they are stations used to play rock and metal music, so a similiar audience will be targeted. However, our radio show is a much more broad and interactive, focusing on bands that appeal to a variety of musicians and fans - covering bands who are currently headlining festivals or simply to revisit their sounds.

LO3 Target audience Will and Alex in the Evening with Jazz

1. Our product is different to the ones that are out there as it is a much more cultured way of putting Jazz on the radio, which will be more entertaining due to the passion of the hosts and their knowledge of Jazz music. It should be made as it will give people a different insight into Jazz music, from a slightly more youth influenced way.
2. The age of the audience will be between 40 to 60 as they are the people that will listen to Jazz music and were around in the Jazz scene. It will be for both Male and Females as the music does not tend to be gender specific and ABC1's will be the main target audience but the audience will also be able to span to the C2DE audiences as the Radio Station is able to cater for those people too due to it being a local station. Having few adverts from large companies also advertises to the C2DE audiences. This is where the gap in the market comes as most Jazz shows appeal to very high class people.
3. The show will be weekdays from 9-10, which will mean shows that go before it will not be affected, these tend to be shows that are ethnically influenced. The shows after it will be an hour later, like urban expression, this will work as it will only affect the shows slightly, as the shows after the ones currently in the 9-11pm slots are night time shows, which get fewer listeners than the rest of the programming due to the time, so they will be affected minimally as they are very long shows.
4. Live 365 and JAZZRADIO are Jazz stations that are competitors, but due to them being online means they will only be available for people with computers and internet access, they also only have channels with specific genres of Jazz, whereas we will provide a much broader view of the music.

Lesson Progress 26th Nov

Need to finish off the costing for the radio.

LO1 Tutor Feedback

Feedback

Alex goes into great detail in the first two sections of his treatment, outlining the genre of the audio-product and the type of music that will be played. He clearly knows his agenda with this product and will fit well in the gap in the market. 

I feel the feedback was fair and I shall take on board the criticism for the next sections of the treatment. 

LO3 Wednesday 19th Nov Progress

Need to finish off section 1 of the treatment.
Need to finish description and the production method by Monday

LO3 Be able to develop ideas by creating treatments or proposals and sample materials for two original products

It is important to have printed documentation when pitching to a prospective client because:

• They will be able to remember you and your product easier by taking it away
• It will show evidence of planning and preparation to your audience showing professionalism
• Allows for interaction with the client
• Helps you prepare for the pitch
• Gives an alternative way of taking in the information
• Use it in order to be organised

The Treatment
A treatment is a document that shows a client how you will address the brief that they have set. It will give key information as well as factors that will affect the production. It will show the client what they can expect in terms of delivery and audience.

LO2 Audience Profiles

Will and Alex in the Evening with Jazz

Edwin is 48 Years old. He listens regularly to Will and Alex in the Evening with Jazz as he is especially fond of Jazz Music. Edwin works as a bank manager for Lloyd's TSB. During his lunch breaks, he often goes to the staff room to listen to Jazz records on his iPod. Back in his youth, Edwin used to go clubbing in the fine Jazz clubs of London, mingling with the people their and drinking luxury beverages like his Jazz idols. He has played Jazz flute since the age of 6 and the saxophone since the age of 10. He considers himself a bit of a wizard on the music scene. He plays in a band called Smooth Journey of the Soul with his friends Peter, Ian and Charles, practicing Wednesday's and Saturday's. On Sundays he performs with his Band at his local club, as he likes to relive his youthful years. His favourite Drink is a Rob Roy, which he enjoys with a cigar on Sundays. He likes to shop midweek, always looking in shops like Crombie and Austin Reed, as he enjoys looking sharp in a tweed blazer and slacks. Edwin despises culturally mainstream restaurants like Nando's, opting for a more sophisticated option like L'Atelier De Joel Robuchon and Launceston Place. He drives a Jaguar E-Type which he bought 25 years ago, as he does not care for modernisms when classics are available. He parks it in the garage of his luxury apartment which sits above the city of London. His preferred reading is books from Ernest Hemmingway, George Orwell and other notable writers.

Punk is Dead

Tom is 27 Years old. He regularly listens to Punk is Dead as he is a big fan of the genre. He works for Next as an assistant manager. At his lunch breaks he listens to Punk rock on his iPod. He grew up listening to Green Day and Blink 182 and often used to voice his opinions at school and home. He started playing guitar as a teenager like his idols and often envisioned himself as a band member.He is the lead in a band that he started in school with his friends. They often gig during weekdays and practice at the weekend. As he works in retail, Tom rarely goes shopping and tends to spend his free time at gigs as well as outdoors to get the exercise he does not get at work. When he does shop he likes to buy from Vans and other skate wear companies. He likes to eat at restaurants, mainly middle priced restaurants like nandos, las iguanas and other such restaurants. 

Todays Objectives 17th Nov

Make an audience profile for the Jazz radio show

Next Lesson I will do my Treatment as I finished my audience profile today

LO2 Summary Document Punk is Dead

LO2: Summary of Punk Radio idea, Written by Will

The name of our show is Punk is Dead!

Purpose

The purpose of this show is to entertain listeners with a variety of Punk music from and present, helping promote new artists in the punk scene as well as looking back at cult punk  hits, possibly artists such as The Seeds, Green Day and The Clash, as well as other sub-genres such as post punk, ska-punk, hardcore punk and more. It will be played during the evening around the middle of the week.

Content

The show will feature me and Alex as the presenters, which will feature informal discussion about the music played and the current stories within the genre's industry. We will design and record a jingle that will be appropriate for our show, typically a short catchy guitar melody.
The music played will be generally Punk and its subgenres. We will need to gain permission from the rightful owners of songs by contacting their respected record labels possibly by e-mail. Or obtaining a PRS license.
Advertisements featured will appeal to a punk-listening audience, possibly advertising festivals, other shows or guitars - the adverts will generally be informal and less-calm than our alternative Jazz radio show idea.

Mood Board for rock show

LO2 Summary Document- Jazz

Will and Alex in the Evening with Jazz By Alex Raynes
It will appeal to the listener as Jazz music was traditionally played at night in clubs, so to keep this going, we will have an evening show, with a calm and cool atmosphere, to remind our audience of the time when this music was dominant.

The show will entertain and help to culture people, allowing them to relive the earlier Jazz glory years. This will entertain with the jazz music that is played, as well as help people reminisce back to the years when it was played in clubs. Myself and William will be whisper-talking throughout the show as it connotes culture and intellectualism.

Our show will be a cultured evening enjoying the smooth jazz from idols like John Coltrane and Miles Davis. Occasional interviews with classic musicians as well as modern musicians will give the show entertainment as well as education from the business professionals of the Jazz era.
The jingle will have a brass accompaniment with a baritone voiced man singing the title of the show.
We will individually select past and present musicians to interview, to give an insight into the souls and life of the flamboyant, magnificent, talented individuals of the genre.
The music will be past and present Jazz music, copyright of which will be obtained via PRS which will be payed on a flat rate for the music from the radio station.
The adverts will be very calm, targeted towards a cultured, middle aged audience, adverts for the Birmingham Jazz festival will be prominent around the time the festival occurs.

The age of our target audience will be 40-60 years old, the type of people that grew up, living in the times of Jazz prominence. We are aiming for an older target audience than the 25-45 year olds that Jazz FM listen to as we feel that this would be too young a target audience. The show will be non gender specific. The target will be ABC1 listeners, as they tend to be the people able to afford to participate in Jazz, as the instruments can be expensive, they are also the people that have the money to go out to Jazz clubs and drink luxury, contemporary drinks associated with the genre.

LO2: Brainstorming for Radio Show

Lo2 Idea generating

Jazz Radio Show
Form: Music talk show to entertain and educate
Target Audience: 40-60 both male and female with an interest in jazz
Genre: Jazz Music
Content: Lots of talk about jazz, culture and interviews
Dialogue: Speech will be to do with the genre and its culture, and it will be fairly formal, with a few colloquialisms.

Punk Rock Show
Form: Music talk show to entertain and educate
Target Audience: 8-50, 65% male orientated, and like punk rock
Genre: Punk
Content: Lots of talk about punk rock and the culture, interviews as well as quizzes on the subjects
Dialogue: Speech will be to do with the genre and its culture,  and will be informal with lots of colloquialisms to fit the genre

Rock Show
Form: Music talk show to entertain and educate
Genre: Rock
Target Audience: 8-50, 65% male orientated, and like rock music
Content: Lots of talk about rock and the culture, interviews as well as discussions of the artists and tours.
Dialogue: Speech will be to do with the genre and its culture,  and will be informal with lots of colloquialisms to fit the genre

LO2 Meeting Minutes and Production Plan

Unit 19: Planning and Pitching an Audio Media Product Report

Unit 19: Planning and Pitching an Audio Media Product Report

In this report I will be analysing and comparing 5 different types of audio media product, these are; A Music-Talk Show, A Podcast, An Audiobook, an Ident and a Jingle. Each of these products are made to listen too and contain only sound.

Purpose

The podcast I listened to was from Huw Stephens on Radio 1, on this podcast he was playing music from 2 bands that have recently released songs. The purpose of the podcast was to educate the listener about new music as well as entertain them at the same time. The music is designed to educate as it is from new singles from sub genres that aren’t usually played so it helps the listener expand their musical knowledge.  The first Music Talk Show I analysed was Big John at Breakfast. The purpose of this show is to entertain the audience, this is due to it being a show in the morning at a radio prime time, when most people will listen. It is designed to target adults who will be on their way to work, or dropping kids off at school as most people will be doing this from 6-10am weekdays, so this is why it occupies this time. It is fit for its purpose as it is successful in its entertainment as it includes lots of interesting conversation accompanied by popular music. The second show I analysed was Jake Thompson on Kerrang Radio. This show is designed to give its audience something to enjoy both musically and conversationally so that it can entertain its listener. The music played is popular rock and indie as well as hits from the past, as well as engaging the audience in thought with lots of interesting topics of discussion that make the show fit for entertaining its audience. The show is successful because of the entertainment value it provides to its audience through its interesting conversations and music. I listened to the show; Wyatt, on Planet Rock, the purpose of the show is to have entertaining chat about everyday life as well as past and modern rock to give the audience talking points. The show plays rock music from past and present to entertain the listener. It is a casual music talk show that fits in with the genre that the radio station displays, however has more music than the average music talk show.

The Audiobook I listened too was The Hitchhikers Guide to the Galaxy, as read by Stephen Fry. The purpose of the product is to entertain the reader by representing the book audibly so the listener does not have to read it. The book is entertaining and fictional, you can tell this by listening to the audiobook. The purpose of the Radio 1 ident is to advertise the show on the radio so people know what show to listen too, or which one they are currently listeing too. It is fit for purpose because it tells the audience what they are listening too in a manner that matches and connotes the type of music they are playing and the type of person they are advertising the show to. The jingle was from BBC Radio 2 and was used too introduce the radio show in a manner that is consistent with the music and talk that they use in the radio show, which will connote the type of audience that they aim to attract. When comparing the media products, the purposes of the radio talk shows and the podcasts were very much alike, as they all had the same job, which was to entertain their own listener, which they all did successfully, this is similar to the audiobook, which was used to entertain the listener by giving it another dimension to enjoy a book, however it appeals to a much smaller target audience, which is why you have to buy the audiobook. The Ident and Jingle are both used to advertise, rather than to entertain. This is why they are kept short and informative, so that they are quick to sink into peoples head, by the time someone has listened to a show for a prolonged period of, it won’t need to be advertised to them, however new shows and ones that a particular person hasn’t listened too before need to be advertised by jingles and idents.

Style and Content

The Big John @ Breakfast music talk show is presented on the radio on Hallam FM, it is an informal, regional talk show. You can hear this from the accents and dialect that used on the show, which give the listeners a sense of home. It is informal and conversational to entertain the audience as it is fun, which keeps listeners attention throughout the show. The Jake Thompson show on Kerrang is also a music talk show, like Big John. It has a conversationalist style to it that is accompanied by music to break up the chat on the show, this is also used to switch topics and give the listeners time to think and/or respond to the points made on the show. The talk is informal as it is targeted at a younger audience who would relate to the colloquial language that is used on the show.  The show ‘Wyatt’ on Planet Rock is a rock music talk show. It contains a very large amount of music when compared to the conversation on the show, when contrasting it to other shows like Big John and Jake Thompson. However this is done because it is a much more musically focussed than conversationally focussed. It is an informal show to entertain the audience.

The Podcast from Huw Stephens is in the style of a radio show, that has been condensed to a short podcast. It is an informal and friendly show. It has no other guests on the show and delivers new music in a friendly environment for people to enjoy. It also gives the audience conversation starters that the audience can use in their day. The form of Hitchhikers Guide is an audiobook that is read formally by the reader, without a particular regional accent to make it understandable for the largest possible audience. Although it is read formally, the colloquialisms in the text will still be read, due to it being from a book so it isn’t changed. It is read very well and is to be listened too rather than to be responded to. The ident is not conversational, but instead is informative. It does this in a casual manner too, even though it is informative, as this is how it will best fit with the audience that the show and station aim towards. The jingle for Radio 2 is formal, which will appeal to its slightly older target audience, being informative too. As it is a jingle is obviously is not a conversational piece like the radio shows and podcasts. As it is much more like the ident, whereby it informs the audience about a show or station in a way that will be suited to them. The Audiobook is one that cannot be matched up with the others, as it does inform the reader, but does it in a manner that is different to the jingle and ident, as it tells a story instead of advertising a product. The formalities of the pieces all differ depending on what the product is and what they are used for. As the radio shows are entertaining and conversational, they adapt a much more casual approach than the informative pieces like the jingle, ident and audiobook.

There is a large variety of things that make up the content of  Big John @ Breakfast. Mostly songs from the Adult Contemporary genre are played as it is the music that most of their target audience listen to. There is a Subway advert on the show which connotes that the people listening are in the ABC1 category because they will have the disposable income to spend on fast food. The jingles and idents on the show will denote the type of music played, which is AC, but will connote that the show is for the general listener who enjoys the radio and has a stereotypical musical interest. The show will influence the listeners conversations in the morning and give them something to talk about in their day. The adverts, jingles and idents convey the connotations of a general, stereotypical person in Yorkshire that goes to work or looks after their family because everything on the show is played or talked about because it is popular and the general working public will have an interest in it. Therefore their target audience are people between the ages of 20-45. The dialect used connotes that the people on the show are from Yorkshire and will relate to their audience because of this. The Jake Thomson show gives music and talk to create an atmosphere that is appealing to the audience. The idents on the show appeal to their audience as well as tell them what sort of music is played on the show. One of the jingles has fresh, modern rock/indie music in the background which denotes the music it plays but also connotes that it appeals to a more modern, young audience. One of the conversations is about the kerrang magazine as they are part of the larger conglomerate, Bauer Media, so it is able to advertise its own products on the show. The Jake Thompson show Ident is very short, but is easy to recognise and remember for the audience. It is a very modern sounding ident to connote a modern, youthful target audience, as it is also fast and upbeat. There is an advert about dieting, which is used on the show as young people are usually very image conscious, so the advert will appeal to the audience it targets. Both shows include idents and jingles that work in a similar way as they are both commercial radio stations, so must advertise to make their money.

Meaning

The meaning of the Radio 1 the ident is derived from the music in the ident, as it is modern music that its audience are likely to listen to. The connotations of the ident are new, fresh music, appealing to a young target audience. It delivers a short burst of music of the same genre of the station, whilst also informing the audience what they are listening to. The Radio 2 jingle tells the listener that the music of radio 2 is classic, yet contemporary, which will appeal to its middle aged audience. It seeks to engage its listener in thought about the conversation they bring up on the show. The jingle contains a small brass orchestra, a guitar, drums and a vocalist, who work together to create this short piece. It delivers information in a short musical piece to its audience.

Genre

The Big John @ Breakfast show belongs to the music talk show genre, as there are large amounts of conversation split up by music. Which is done so that the listener has time to take in the topics on the show and have things to discuss or reply to. The genre of music in the show is adult contemporary as it is the one most listened too by their target audience so they will play it to meet the needs and the taste of the majority of their listenership. The genre of music on the Jake Thompson show is indie and rock, you can tell this through the music the show plays, as well as the idents and jingles that are played throughout the show. As they denote the genre of music in the show. The station is not a regional station so they are able to play niche genres as people across the country can listen to the music, therefore expanding to a larger amount of people. The Wyatt show is a music talk show, however contains more music than the average show does, it plays rock music as it is on a rock radio station, you can tell by listening to it, with it being a more niche genre, it expands to a larger audience due it not being a regional station so more people will listen to the show.

The Hitchhikers Guide to the Galaxy is an audiobook belonging to the science fiction genre, you can tell this when listening to the story as it is told in a fictional way and is evidently not a true story. The Ident plays an elecro-dance style piece of music, which is an alternative genre of music different from modern adult contemporary, as this is the music that is played on the show, so it’s genre connotes a young audience that specifically listen to this type of music. The Jingle plays adult contemporary music which is the same genre of music that is played on the show so that the audience can relate to the jingle due to it connoting the audience that the music they play attracts by using it in a jingle. All the genres are different in this case due to the nature of the product and the type of audience they are trying to reach. For instance, the Big John @ Breakfast show will appeal to a larger audience than the audiobook as the music it plays will have a larger audience than the book will due to it encompassing a larger group and being far more accessible.

Target Audience

The target audience for A Hitchhikers Guide to the Galaxy is educated adults, due to the complex linguistic techniques and advanced words used throughout the book, which will be hard to understand even with it read by someone else. The maturity of the story will also put off a less educated or younger audience. Due to the ident being on Radio 1, the target audience will be people from 15-29, however official RAJAR data suggests the average listening age is 33, this is why the music used in the ident is aimed at younger people so they can try and lower the age of their target audience again to an age that they find suitable. Recent data for Radio 2 suggests the majority of their audience is over 35, this is why the jingle is formal and uses adult contemporary music. The target audience for the Huw Stephens podcast are people aged 15-29, yet it seems to attract a slightly older audience, it also appeals to people who are interested in the 2 bands that he shows on the podcast as well as those looking to expand their musical knowledge.

The target audience of the Big John @ Breakfast show is both male and female between the ages of 20-45 as most of these people will have jobs or kids, so will be able to listen to the show on the way to work or when they are taking their kids to school. Giving reason why the topics on the show involve talking about work and kids as most of the listeners will be able to relate to this when listening. The station has a listener-ship that is 55% women, so the show will be targeted more at women, and reaches 100,000 more C2DE listeners than ABC1 listeners. The audience for the Jake Thompson show is mixed gender between the ages of 15 and 30, as its youthful advertisements and presenters are designed to appeal for a young audience, so that they are able to keep their listeners for a large amount of years. The music is also modern, so the target audience will know the songs and will be able to relate to the music. The target audience on Wyatt are people that listen to rock music due to the music played on the station. The age range is between 15-44, as most people of this age range can follow and participate with the discussion on social network as well as with other people and they will enjoy the music played on the show. Rajar figures show that the station its self reaches 1,296,000 listeners per week. The target audience for each of the products is different. Radio shows tend to target similar ages of people but with different interests and do not tend to make a cut off point for intelligence, whereas the audiobook has a target audience that must be over a certain intellectual standard to comprehend the story properly. Radio stations tend to pander to people with different musical interests, as people that listen to Wyatt may have a vastly different taste in music to those that listen to Big John.

Frequency

The Huw Stephens podcast does not have a particular frequency, it will be put up on the BBC website anytime after he introduces new singles and gives information from a band. The Big John @ Breakfast show is made Monday- Friday between 6-10am as this is when a large proportion of people will be going to work or taking kids to school, so the majority of their target audience will be able to listen, as the people at work and with kids are a large section of the shows audience. The Jake Thompson show is on weekdays between 10am and 2pm, as there is a good chance the target audience will be at college or at work, so they will be able to pass the time by listening to the show. The show can be used as an outlet while at work which is why the shows are produced midweek. The Wyatt Show is every weekday from 10am until 2pm, it is during this time as people that don’t work can listen to the show whilst doing errands and housework. Also people at desks who have the ability to listen to the radio can do so during the day. The 3 radio shows are very similar in their time slots as they all appeal to a similar target audience. Big John has a slightly older target audience, which is why it starts earlier, when parents will be up trying to get their kids ready for school.

The audiobook does not have a designated frequency as it will only be made and produced once with this particular person and gets it all done in the one audiobook. The ident would have been used very frequently throughout the show, usually between changes in presenter, as well as going back from the news and other areas. It will be played as often as possible as a form of advertising, which applies also to the jingle.

Production Process

The Big John @ Breakfast show will be recorded live on air, with interviews usually being recorded beforehand on different days or times. The script will be written out by a team of script writers that decide on the number of topics as well as what the presenters will talk about. The music will be selected and put onto a play server to be selected and played on the show, which are high quality WAV files. The cart wall will be used to select and play the jingles and idents for the show. Companies that have paid the most money will have priority air time and will be selected more often than the ones that have paid less. The production of the Wyatt show will be done in the studio with Wyatt as the DJ, however the scripting team will write a scripted conversation for the show which will happen in the pre production process. There will be sound technicians to set up the microphones and the software, for ease of use. There will be staff to organise the use of jingles and idents in the show, so that the procedure will be swift for the host, which is a post production part of the jingles and idents as they will have already been mixed and edited. It is made available on DAB radio for anyone who can tune in. Play servers will be used for song selection on the show, using high quality wav files. The jingles on the show will be made on non linear editing packages like Cubase, which makes it much easier to create them. The Audiobook will have been produced differently as there will have been a sound team to do the recordings, as well as a team to do the music at the start. There will be a narrator who will have read from the book, which isn’t done live unlike most radio, then a producer and editor will mix the final product. Then it will have been released on the internet and on selected app stores and CD’s, which again is different to the production of Radio shows. The Radio 2 jingle was made with a group of musicians, as well as composer and sound technicians. Then a producer will have finalised the product to make it sound as good as possible. It will probably have been made on Cubase or other similar software, then played on the station by the DJ.

Due to Radio 1 and 2 being part of the BBC, all scripts are checked that they meet the OFCOM guidelines, so using profanities, racism, sexism and anything else offensive must be removed from the script before it is broadcast. The shows also must avoid slandering political parties so as not to face legal action. More adult themes however can be used after 9pm as they can be dealt with easier, as it is thought mainly adults will be listening after this time. The audiobook however has a different approach, as the reader will read the story word by word, and any racism, sexism, or profanities will be included, if there are a lot, there may be a warning on the product to keep away younger people, who may be influenced by it. Political themes and slandering of political parties also won’t be omitted. There is also no watershed, as the audiobook will be listened to at any time.  

Ofcom regulations state that a production meeting would have to address make sure that the content on the show is suitable for the time that it is broadcasted in, like before the watershed.

•       Using sexism, profanity, racism & anything that could be offensive is banned from broadcast so must not be put on or retracted to meet or appease Ofcom guidelines.

•       The show must avoid slander or defamation, as legal action could be taken.

Budgets, scripts and live interviews will be planned  during meetings with presenters and producers – which is usually done by the BBC and commercial stations.  Copyright for music must be obtained.

Community radios are usually planned by volunteers as it is for a niche audience, so the stations do not have much money to pay staff.

LO1 Lesson Plan 13th Oct

Today I will continue the form and style part of my report.

I will finish the form and style section by today, and I will finish the other points by Wednesday

Lesson Progress LO1

Today I have started the Purpose section of my report.
Next lesson I hope to be midway through the meaning section of Content and Meaning section.

Report Plan

There will be 8 sections of the report.
There will be introduction to let the reader know what will be in the report.
Then there will be a few paragraphs on purpose.
There will be 2-3 paragraphs on form.
The content section will be about 1 and a half pages long.
The genre section will be 2-3 genre.
The target audience section will be 4-5 paragraphs.
Frequency will be 2-3 paragraphs.
The production process will be about a page as well.

Peer Assessment

To upgrade my analyses I need to include more technical words throughout them.

I need more on the content sections

I need to embed videos on the blog

 

Research of Audio Media Products

In today's lesson

1. I will continue to research 5 different types of audio products
2. I will embed 5 examples of music/talk shows or podcasts that I want to pastiche
3. I will complete section A-H as part of learning outcome one

The Archers

The theme tune was an orchestral piece, connoting the characters class and the time period for the show. Sounds of horses will have been foley (recorded sounds)

They use received pronunciation used connotes the middle class as they are farmers in a rural community. The dialogue denoted their Yorkshire accents.

The sound effects of trotting denoted that there are animals present which connotes that the Archers is set in a rural community near farms.

The dialogue refrains from using personal pronouns as the listener will not be able to see who they are talking about, so no deixis will be used. Names will be given in the dialogue  so the listener will know who they are talking to/about.

  

Key Stages of Production

Pre Production- Planning meetings, running order, producer, DJ, guidelines and regulations
Production- Software and hardware used (audition, cubase, pre-recorded/ live, sound booth, cart walls, desk, playservers)
Post Production- Software and hardware used (audition, cubase, pre-recorded, sound booth, cart walls)

Video

John- Research, social media,

Gary- Producing, editorial guidelines, language use,

Lauren- Presenter

Running order on every show, music, guests etc to get everything in

Name of artist, songs and times, so person knows how long until the vocals kick in

Monitors- Control the volumes
Cartwall- Adverts and jingles on them, used to cue up the order

Community and Commercial

Community radio's are radio's that serve people in a specific geographic area and offer something commercial and public broadcasting don't, usually appealing to the ethnicity's in it's serving community. They are run on a not for profit basis.

Non Linear Editing packages:
Pro Tools
Adobe Audition
Soundbooth
Cubase

LO1 Research Notes

Podcast from bbc.co.uk/podcasts
Huw Stephens: Dead English Gentlemen and Sunset Suns

The purpose is to entertain and deliver new music to the audience from a wide variety of genres. It is fit for its purpose as it is easy to listen to and very enjoyable, as well as giving fresh ideas to its audience
The form is a radio show, condensed into a short podcast. It is an informal and very friendly show. This show he does not have any guests but introduces the bands with some information about their background. But sometimes he has conversations with artists.
It delivers new music in a friendly environment for people to enjoy. It also gives conversation starters that the audience can use in their day and gives the audience new music and ideas to think about.
It seeks to influence what the person listens to by offering new genres that the listener may not have encountered or not given a chance, the two songs played in this one are relatively new and low key, so the audience may not have heard of them.
The genre of the music is not specific, the only part that is specific is that the music will be fairly new and from lower key, less well known artists, this will give them a chance to get noticed as well as offer alternative music for his audience. You can tell as all the music is very fresh and there is a good chance you won't have heard the song.
The target audience is anyone willing to expand their musical taste and knowledge, the stations age demographic is between 18-40 as these will be the people that are most likely willing to listen to new music.
The frequency of the show 3 times a week, it is on Monday, Tuesday and Wednesday, and the individual shows last for 3 hours, from 10pm.
The product will be produced in a studio. There will be a number of people to help with the show, their will be script writers to help with conversations, there will be people to organise the guests, even though in this podcast there are none. There will also be people in research to find out what music will be played on the show.

Area of research: Music Talk Show	Notes: Big John @ Breakfast Recording
Purpose	The purpose of the show is to entertain the listener on their way to work and school runs in the morning. It is fit for purpose as it has a variety of interesting topic conversations as well as popular Adult Contemporary music.
Form & Style	The show is a music talk show presented on the radio. It is an informal, regional talk show which you can tell from the accents and dialect in the show. It is informal and conversational to entertain the audience, as it is fun, which keeps them listening throughout the show.
Content	There are a variety of things that make up the content of the show. Many songs from AC genre are played as it is the music that most people listen too. There is an advert about Subway on the show which connotes that the people listening are in the ABC1 category because they will have the disposable income to spend on fast food. The jingles and idents on the show will denote the type of music played, which is AC, but will connote that the show is for the general listener who enjoys the radio and has a stereotypical musical interest.
Meaning -	The show will influence the listeners conversations in the morning and give them something to talk about in their day. The adverts, jingles and idents convey the connotations of a general, stereotypical person in Yorkshire that goes to work or looks after their family because everything on the show is played or talked about because it is popular and the general working public will have an interest in it. Therefore their target audience are people between the ages of 20-45. The dialect used connotes that the people on the show are from Yorkshire and will relate to their audience because of this.
Genre -	The show belongs to the genre music talk show, as there is lots of conversation that is split up by music. The genre of music in the show is adult contemporary as it is the one most listened too by their target audience so they will play it to meet the needs and the taste of the majority of their listenership.
Target audience -	The target audience of the show is both genders between the ages of 20-45 as most of these people will have jobs or kids, so will be able to listen to the show on the way to work or when they are taking their kids to school. This is also why the topics on the show involve talking about work and kids as most of the listeners will be able to relate to this when listening.
Frequency	The show is made weekdays between 6-10am as this is when the majority of people will be going to work or taking kids to school, so the majority of their target audience will be able to listen.
Production process	The show will be written out by a team of script writers that decide on the number of topics as well as what the presenters will talk about. The music will be selected and put onto a play server for the presenters to select on the show. The cart wall will be used to play the jingles and idents on the show. The adverts that have paid the most will be used more as they will have more priority on the show. It will be played on high quality wav files.

Area of research: Music Talk Show	Notes: Jake Thompson- Kerrang Radio http://radioplayer.kerrangradio.co.uk/live/
Purpose –	The show is designed to give listeners something to enjoy musically and conversationally as it is designed to entertain the listener. It does this through it’s popular rock and indie chart music as well as a few from the past, and engages the listener with the talking points the show brings up. It is successful in what it does as it attracts a large audience when it is on, due to its entertainment factor.
Form & Style –	It is a music talk show on the radio, the style is conversationalist with music to break up the chat on the show, which helps to switch topics and gives chance for the listeners to discuss and/or respond to the raised topics. The talk is informal, as it is targeted at a younger audience who would relate more to the colloquial language.
Content -	The shows delivers music and talk in a calm and friendly atmosphere that is appealing to the audience. The idents on the show appeal to their audience as well as tell them what sort of music is played on the show. One jingle has fresh, modern rock/indie music in the background which denotes the music it plays but also connotes that it appeals to a more modern, young audience. One of the conversations is about the kerrang magazine as they are part of the larger conglomerate, Bauer Media, so it is able to advertise its own products on the show. The Jake Thompson show Ident is very short, but is easy to recognise and remember for the audience. It is a very modern sounding ident to connote a modern, youthful target audience, as it is also fast and upbeat. There is an advert about dieting, which is used on the show as young people are usually very image conscious, so the advert will appeal to the audience it targets.
Meaning -	The show seeks to influence the music that the audience are listening too by playing their favourite tracks as well as introducing them to newer music they may not have heard. The music and theme of the show connotes modern times, to appeal to a younger audience that the station and show both target.
Genre -	The genre the music on the show belongs to is indie and rock, you can tell this through the music the show plays, as well as the idents and jingles that are played throughout the show. As they denote the genre of music in the show.
Target audience	The audience for the show is mixed gender between the ages of 15 and 30, as its youthful advertisements and presenters are designed to appeal for a young audience, so that they are able to keep their listeners for a large amount of years. The music is also modern, so the target audience will know the songs and will be able to relate to the music.
Frequency -	The show is on weekdays between 10am and 2pm, this is because the target audience will probably be at college or at work, so they will be able to pass the time by listening to the show. They will be able to enjoy the show more as they will, more than likely be getting on with work, so it will be used as an escape from the stresses of work.

Area of research:	Notes: Planet Rock: Wyatt
Purpose	The purpose of the show is to have entertaining chat about modern and past rock music to give the audience talking points in the day. They play rock music from past and present to entertain the listener. It is a casual music talk show that fits in with the genre displayed on the radio station. There is more music than talk compared to the average music talk show.
Form & Style .	The form is a rock music talk show. It is a show that contains a large amount of music compared to the conversation when contrasting it with other stations. However this is done as the show is much more musically focussed than conversationally focused. It is an informal show to entertain rather than educate.
Content -	It delivers a variety of rock music from no particular era so that people that appreciate different era’s of music can listen to the show and know something they like has a good chance of coming up, so it appeals to a larger population of rock fans. The idents and jingles used in the show that advertise planet rock are very recognisable and simplistic. The content of the talk is general chit chat, as well as information about new and old music and bands.
Meaning -	It seeks to influence the readers knowledge of rock music. The jingles for the show are played over rock music to convey the meaning that is a rock radio station.
Genre	It is a music talk show, however contains more music than the average show does, it plays rock music as it is on a rock radio station, you can tell by listening to it.
Target audience -	The target audience are people that listen to rock music between the ages of 15-44, most people of this age range can follow and participate with the discussion as well as enjoy the music played on the show.
Frequency .	Every weekday from 10am until 2pm, it is during this time as people that don’t work can listen to the show whilst doing errands and housework. Also people at desks who have the ability to listen to the radio can do so during the day.
Production process	The show will be made in the studio with Wyatt as the DJ, however the scripting team will write a scripted conversation for the show. There will be sound technicians to set up the microphones and the software, for ease of use. There will be staff to organise the use of jingles and idents in the show, so that the procedure will be swift for the host. It is made available on DAB radio for anyone who can tune in. Play servers will be used for song selection on the show, using high quality wav files. The jingles on the show will be made on non linear editing packages.

Area of research: Audiobook	Notes: Hitchhikers guide to the galaxy, Youtube
Purpose –	The purpose of the product is to represent the book with audio so the person does not have to read it, it is to entertain and is fictional. We would know this by listening to the story it tells.
Form & Style –	It is an audiobook and is read formally by the reader, as the delivery of the story is formal. But it is a story for entertainment. It is read well by Stephen Fry and is a direct piece, not conversational.
Content -	It delivers a story to the audience from the book it is read from. There are no idents, jingles, adverts etc. and there are no themes as it is just a reading from a book.
Meaning -	It seeks to engage the imagination of the listener, and makes them think about the story. But the reading conveys no meaning that the book its self does not.
Genre -	It belongs to the science fiction genre, you can tell this when listening to the story as it is told in a fictional way and is evidently not a true story.
Target audience -	The target audience for the audiobook is educated adults, due to the complexity of the language and how mature the story is.
Frequency	The audio product won’t be updated and there it would only be made once.
Production process	There will have been a sound team to do the recordings, as well as a team to do the music at the start. There will be a narrator who will have read from the book and a producer to edit and mix the final product. Then it will have been released on  the internet.

Area of research: Ident	Notes: Radio 1 Ident https://www.youtube.com/watch?v=XFYJvMFRV6c
Purpose –	The purpose of the product is to advertise the show on the radio; it is to inform the listener what station they are listening too. It is fit for purpose as it tells the audience what they are listening to in a musical manner they are accustomed to.
Form & Style –	It is an ident so isn’t conversational, but it is informative. Although being informative it is also casual, as this fits in with the theme of the radio station.
Content -	It delivers a short burst of music of the same genre of the station, whilst also informing the audience what they are listening to.
Meaning -	The meaning in the ident is derived from the music in the ident, as it is modern music that its audience are likely to listen to. It will influence the listeners musical choice.
Genre -	It plays an elecro-dance style piece of music, which is an alternative genre of music different from modern adult contemporary, as this is the music that is played on the show.
Target audience -	The target audience is people from the age of 15-29 however RAJAR data says the average age is 33, this is why the music is targeted at younger people, so it attracts them to the show.
Frequency	The ident would have been used very frequently between changes in presenter, as well as going back from the news and other areas. It will be played as often as possible as a form of advertising.
Production process	The ident will have been produced on a synth, keyboard or software due to its genre, then produced and mixed by a producer, then played on the station by a DJ

Area of research: Jingle	Notes: Radio 2 Jingle https://www.youtube.com/watch?v=XVbYVJ-N6pg
Purpose	The purpose is to introduce the radio station in a manner that is consistent with the music and talk that they have on the show. It is fit for purpose as it links in well with its radio shows.
Form & Style	It is a jingle so it is formal as it gives information, but being a jingle it obviously isn’t a conversational piece.
Content -	The jingle contains a small brass orchestra, a guitar, drums and a vocalist, who work together to create this short piece. It delivers information in a short musical piece to its audience.
Meaning -	It tells the listener that the music of radio 2 is classic, yet contemporary, which will appeal to its middle aged audience. It seeks to engage its listener in thought about the conversation they bring up on the show.
Genre -	It belongs to the same genre as the shows music does which is modern adult contemporary.
Target audience -	The target audience are people between the age of 35 and 60 as it is the stations most popular age range. The station gets 18% of its audience share.
Frequency -	The jingle comes up on the show fairly frequently, usually after music, news and new presenters, this is to advertise the show and make sure it is known as often as possible.
Production process -	The product was made with a group of musicians, as well as composer and sound technicians. Then a producer will have finalised the product to make it sound as good as possible, then played on the station by the DJ.