In today’s lesson I will be completing the additional information as part of my treatment
1. In the show there will be a variety of jazz hits from past and present, 2 songs will be played between topic gaps in conversation, as the show will mainly be musically influenced. There will be an interview with a jazz artist or in the jazz business once every week. There will also be a Jazz news section once a week to tell the viewers about all the latest releases and tours. A culture section of the show will also occur weekly which will talk about art galleries, museums, clubs and the theatre.
2. Questions on the show will be submitted by the audience from phone ins and twitter, there will be a discussion on the phone in from one person with a variety of questions and the twitter questions will be single answer questions. These will be answered by the hosts. There will also be questions submitted via twitter for the guests on the show.
3. The genre of music is Jazz and will only be jazz throughout the show, classic artists like Louis Armstrong, Miles Davis and John Coltrane will be prominently featured. Modern Artists like George Benson, Pat Metheny and Michael Brecker are a few of the more modern artists who will be featured.
4. The Advertisements on Sheffield Live are only allowed to make up to 50% of the stations profits. So the adverts will come from local business' like Richtone Music and The Lyceum theatre as they are places that listeners can buy Jazz gear as well as experience culture mentioned in the show.
Monday, 8 December 2014
Wednesday, 3 December 2014
Lesson Objective LO3
Calculate the budget and advertising costs
Complete additional information on products
Identify Age, Gender and ABC1 of target audience.
Finished Resources and costs
Need to complete additional info and target audience.
Complete additional information on products
Identify Age, Gender and ABC1 of target audience.
Finished Resources and costs
Need to complete additional info and target audience.
LO3 Target Audience Punk is Dead
1. Why our product is different
Our product is different to other rock radio shows as we cover a wider range of genres in guitar music and look more towards who are currently touring or playing at festivals, rather than what is popular in the radio rock world. We think this show will appeal to a much larger audience and informs them of other artists possibly similar to ones they may listen to currently. Genres played include Alternative Rock, Punk, Indie and Heavy Metal.
2. Age/Gender/ABC1
Our show will be aimed towards a generally male audience, with a 75% listenership being male. The age rate will range from 18 to 40-year-olds, due to the range of genres and time periods covered in rock music. This allows many different ages of audiences to enjoy our radio station, providing a gap in the market as a show this broad in alternative music hasn't really been done in the Sheffield area.
3. Hammocked
Our radio show will be broadcasted Monday to Friday from 7pm to 8pm, in-between late shows played on Sheffield Live! such as Latino Time and Mouthpiece.
4. Competitors
Our competitors will include radio shows such as those played on Kerrang! and Planet Rock as they are stations used to play rock and metal music, so a similiar audience will be targeted. However, our radio show is a much more broad and interactive, focusing on bands that appeal to a variety of musicians and fans - covering bands who are currently headlining festivals or simply to revisit their sounds.
LO3 Target audience Will and Alex in the Evening with Jazz
1. Our product is different to the ones that are out there as it is a much more cultured way of putting Jazz on the radio, which will be more entertaining due to the passion of the hosts and their knowledge of Jazz music. It should be made as it will give people a different insight into Jazz music, from a slightly more youth influenced way.
2. The age of the audience will be between 40 to 60 as they are the people that will listen to Jazz music and were around in the Jazz scene. It will be for both Male and Females as the music does not tend to be gender specific and ABC1's will be the main target audience but the audience will also be able to span to the C2DE audiences as the Radio Station is able to cater for those people too due to it being a local station. Having few adverts from large companies also advertises to the C2DE audiences. This is where the gap in the market comes as most Jazz shows appeal to very high class people.
3. The show will be weekdays from 9-10, which will mean shows that go before it will not be affected, these tend to be shows that are ethnically influenced. The shows after it will be an hour later, like urban expression, this will work as it will only affect the shows slightly, as the shows after the ones currently in the 9-11pm slots are night time shows, which get fewer listeners than the rest of the programming due to the time, so they will be affected minimally as they are very long shows.
4. Live 365 and JAZZRADIO are Jazz stations that are competitors, but due to them being online means they will only be available for people with computers and internet access, they also only have channels with specific genres of Jazz, whereas we will provide a much broader view of the music.
2. The age of the audience will be between 40 to 60 as they are the people that will listen to Jazz music and were around in the Jazz scene. It will be for both Male and Females as the music does not tend to be gender specific and ABC1's will be the main target audience but the audience will also be able to span to the C2DE audiences as the Radio Station is able to cater for those people too due to it being a local station. Having few adverts from large companies also advertises to the C2DE audiences. This is where the gap in the market comes as most Jazz shows appeal to very high class people.
3. The show will be weekdays from 9-10, which will mean shows that go before it will not be affected, these tend to be shows that are ethnically influenced. The shows after it will be an hour later, like urban expression, this will work as it will only affect the shows slightly, as the shows after the ones currently in the 9-11pm slots are night time shows, which get fewer listeners than the rest of the programming due to the time, so they will be affected minimally as they are very long shows.
4. Live 365 and JAZZRADIO are Jazz stations that are competitors, but due to them being online means they will only be available for people with computers and internet access, they also only have channels with specific genres of Jazz, whereas we will provide a much broader view of the music.
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