1. Why our product is different
Our product is different to other rock radio shows as we cover a wider range of genres in guitar music and look more towards who are currently touring or playing at festivals, rather than what is popular in the radio rock world. We think this show will appeal to a much larger audience and informs them of other artists possibly similar to ones they may listen to currently. Genres played include Alternative Rock, Punk, Indie and Heavy Metal.
2. Age/Gender/ABC1
Our show will be aimed towards a generally male audience, with a 75% listenership being male. The age rate will range from 18 to 40-year-olds, due to the range of genres and time periods covered in rock music. This allows many different ages of audiences to enjoy our radio station, providing a gap in the market as a show this broad in alternative music hasn't really been done in the Sheffield area.
3. Hammocked
Our radio show will be broadcasted Monday to Friday from 7pm to 8pm, in-between late shows played on Sheffield Live! such as Latino Time and Mouthpiece.
4. Competitors
Our competitors will include radio shows such as those played on Kerrang! and Planet Rock as they are stations used to play rock and metal music, so a similiar audience will be targeted. However, our radio show is a much more broad and interactive, focusing on bands that appeal to a variety of musicians and fans - covering bands who are currently headlining festivals or simply to revisit their sounds.
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