1. Our product is different to the ones that are out there as it is a much more cultured way of putting Jazz on the radio, which will be more entertaining due to the passion of the hosts and their knowledge of Jazz music. It should be made as it will give people a different insight into Jazz music, from a slightly more youth influenced way.
2. The age of the audience will be between 40 to 60 as they are the people that will listen to Jazz music and were around in the Jazz scene. It will be for both Male and Females as the music does not tend to be gender specific and ABC1's will be the main target audience but the audience will also be able to span to the C2DE audiences as the Radio Station is able to cater for those people too due to it being a local station. Having few adverts from large companies also advertises to the C2DE audiences. This is where the gap in the market comes as most Jazz shows appeal to very high class people.
3. The show will be weekdays from 9-10, which will mean shows that go before it will not be affected, these tend to be shows that are ethnically influenced. The shows after it will be an hour later, like urban expression, this will work as it will only affect the shows slightly, as the shows after the ones currently in the 9-11pm slots are night time shows, which get fewer listeners than the rest of the programming due to the time, so they will be affected minimally as they are very long shows.
4. Live 365 and JAZZRADIO are Jazz stations that are competitors, but due to them being online means they will only be available for people with computers and internet access, they also only have channels with specific genres of Jazz, whereas we will provide a much broader view of the music.
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