Lesson Progress 26th Nov

Need to finish off the costing for the radio.

LO1 Tutor Feedback

Feedback

Alex goes into great detail in the first two sections of his treatment, outlining the genre of the audio-product and the type of music that will be played. He clearly knows his agenda with this product and will fit well in the gap in the market. 

I feel the feedback was fair and I shall take on board the criticism for the next sections of the treatment. 

LO3 Wednesday 19th Nov Progress

Need to finish off section 1 of the treatment.
Need to finish description and the production method by Monday

LO3 Be able to develop ideas by creating treatments or proposals and sample materials for two original products

It is important to have printed documentation when pitching to a prospective client because:

• They will be able to remember you and your product easier by taking it away
• It will show evidence of planning and preparation to your audience showing professionalism
• Allows for interaction with the client
• Helps you prepare for the pitch
• Gives an alternative way of taking in the information
• Use it in order to be organised

The Treatment
A treatment is a document that shows a client how you will address the brief that they have set. It will give key information as well as factors that will affect the production. It will show the client what they can expect in terms of delivery and audience.

LO2 Audience Profiles

Will and Alex in the Evening with Jazz

Edwin is 48 Years old. He listens regularly to Will and Alex in the Evening with Jazz as he is especially fond of Jazz Music. Edwin works as a bank manager for Lloyd's TSB. During his lunch breaks, he often goes to the staff room to listen to Jazz records on his iPod. Back in his youth, Edwin used to go clubbing in the fine Jazz clubs of London, mingling with the people their and drinking luxury beverages like his Jazz idols. He has played Jazz flute since the age of 6 and the saxophone since the age of 10. He considers himself a bit of a wizard on the music scene. He plays in a band called Smooth Journey of the Soul with his friends Peter, Ian and Charles, practicing Wednesday's and Saturday's. On Sundays he performs with his Band at his local club, as he likes to relive his youthful years. His favourite Drink is a Rob Roy, which he enjoys with a cigar on Sundays. He likes to shop midweek, always looking in shops like Crombie and Austin Reed, as he enjoys looking sharp in a tweed blazer and slacks. Edwin despises culturally mainstream restaurants like Nando's, opting for a more sophisticated option like L'Atelier De Joel Robuchon and Launceston Place. He drives a Jaguar E-Type which he bought 25 years ago, as he does not care for modernisms when classics are available. He parks it in the garage of his luxury apartment which sits above the city of London. His preferred reading is books from Ernest Hemmingway, George Orwell and other notable writers.

Punk is Dead

Tom is 27 Years old. He regularly listens to Punk is Dead as he is a big fan of the genre. He works for Next as an assistant manager. At his lunch breaks he listens to Punk rock on his iPod. He grew up listening to Green Day and Blink 182 and often used to voice his opinions at school and home. He started playing guitar as a teenager like his idols and often envisioned himself as a band member.He is the lead in a band that he started in school with his friends. They often gig during weekdays and practice at the weekend. As he works in retail, Tom rarely goes shopping and tends to spend his free time at gigs as well as outdoors to get the exercise he does not get at work. When he does shop he likes to buy from Vans and other skate wear companies. He likes to eat at restaurants, mainly middle priced restaurants like nandos, las iguanas and other such restaurants. 

Todays Objectives 17th Nov

Make an audience profile for the Jazz radio show

Next Lesson I will do my Treatment as I finished my audience profile today

LO2 Summary Document Punk is Dead

LO2: Summary of Punk Radio idea, Written by Will

The name of our show is Punk is Dead!

Purpose

The purpose of this show is to entertain listeners with a variety of Punk music from and present, helping promote new artists in the punk scene as well as looking back at cult punk  hits, possibly artists such as The Seeds, Green Day and The Clash, as well as other sub-genres such as post punk, ska-punk, hardcore punk and more. It will be played during the evening around the middle of the week.

Content

The show will feature me and Alex as the presenters, which will feature informal discussion about the music played and the current stories within the genre's industry. We will design and record a jingle that will be appropriate for our show, typically a short catchy guitar melody.
The music played will be generally Punk and its subgenres. We will need to gain permission from the rightful owners of songs by contacting their respected record labels possibly by e-mail. Or obtaining a PRS license.
Advertisements featured will appeal to a punk-listening audience, possibly advertising festivals, other shows or guitars - the adverts will generally be informal and less-calm than our alternative Jazz radio show idea.

Mood Board for rock show

LO2 Summary Document- Jazz

Will and Alex in the Evening with Jazz By Alex Raynes
It will appeal to the listener as Jazz music was traditionally played at night in clubs, so to keep this going, we will have an evening show, with a calm and cool atmosphere, to remind our audience of the time when this music was dominant.

The show will entertain and help to culture people, allowing them to relive the earlier Jazz glory years. This will entertain with the jazz music that is played, as well as help people reminisce back to the years when it was played in clubs. Myself and William will be whisper-talking throughout the show as it connotes culture and intellectualism.

Our show will be a cultured evening enjoying the smooth jazz from idols like John Coltrane and Miles Davis. Occasional interviews with classic musicians as well as modern musicians will give the show entertainment as well as education from the business professionals of the Jazz era.
The jingle will have a brass accompaniment with a baritone voiced man singing the title of the show.
We will individually select past and present musicians to interview, to give an insight into the souls and life of the flamboyant, magnificent, talented individuals of the genre.
The music will be past and present Jazz music, copyright of which will be obtained via PRS which will be payed on a flat rate for the music from the radio station.
The adverts will be very calm, targeted towards a cultured, middle aged audience, adverts for the Birmingham Jazz festival will be prominent around the time the festival occurs.

The age of our target audience will be 40-60 years old, the type of people that grew up, living in the times of Jazz prominence. We are aiming for an older target audience than the 25-45 year olds that Jazz FM listen to as we feel that this would be too young a target audience. The show will be non gender specific. The target will be ABC1 listeners, as they tend to be the people able to afford to participate in Jazz, as the instruments can be expensive, they are also the people that have the money to go out to Jazz clubs and drink luxury, contemporary drinks associated with the genre.

LO2: Brainstorming for Radio Show

Lo2 Idea generating

Jazz Radio Show
Form: Music talk show to entertain and educate
Target Audience: 40-60 both male and female with an interest in jazz
Genre: Jazz Music
Content: Lots of talk about jazz, culture and interviews
Dialogue: Speech will be to do with the genre and its culture, and it will be fairly formal, with a few colloquialisms.

Punk Rock Show
Form: Music talk show to entertain and educate
Target Audience: 8-50, 65% male orientated, and like punk rock
Genre: Punk
Content: Lots of talk about punk rock and the culture, interviews as well as quizzes on the subjects
Dialogue: Speech will be to do with the genre and its culture,  and will be informal with lots of colloquialisms to fit the genre

Rock Show
Form: Music talk show to entertain and educate
Genre: Rock
Target Audience: 8-50, 65% male orientated, and like rock music
Content: Lots of talk about rock and the culture, interviews as well as discussions of the artists and tours.
Dialogue: Speech will be to do with the genre and its culture,  and will be informal with lots of colloquialisms to fit the genre

LO2 Meeting Minutes and Production Plan