LO2 Summary Document- Jazz

Will and Alex in the Evening with Jazz By Alex Raynes
It will appeal to the listener as Jazz music was traditionally played at night in clubs, so to keep this going, we will have an evening show, with a calm and cool atmosphere, to remind our audience of the time when this music was dominant.

The show will entertain and help to culture people, allowing them to relive the earlier Jazz glory years. This will entertain with the jazz music that is played, as well as help people reminisce back to the years when it was played in clubs. Myself and William will be whisper-talking throughout the show as it connotes culture and intellectualism.

Our show will be a cultured evening enjoying the smooth jazz from idols like John Coltrane and Miles Davis. Occasional interviews with classic musicians as well as modern musicians will give the show entertainment as well as education from the business professionals of the Jazz era.
The jingle will have a brass accompaniment with a baritone voiced man singing the title of the show.
We will individually select past and present musicians to interview, to give an insight into the souls and life of the flamboyant, magnificent, talented individuals of the genre.
The music will be past and present Jazz music, copyright of which will be obtained via PRS which will be payed on a flat rate for the music from the radio station.
The adverts will be very calm, targeted towards a cultured, middle aged audience, adverts for the Birmingham Jazz festival will be prominent around the time the festival occurs.

The age of our target audience will be 40-60 years old, the type of people that grew up, living in the times of Jazz prominence. We are aiming for an older target audience than the 25-45 year olds that Jazz FM listen to as we feel that this would be too young a target audience. The show will be non gender specific. The target will be ABC1 listeners, as they tend to be the people able to afford to participate in Jazz, as the instruments can be expensive, they are also the people that have the money to go out to Jazz clubs and drink luxury, contemporary drinks associated with the genre.