LO2 Audience Profiles

Will and Alex in the Evening with Jazz

Edwin is 48 Years old. He listens regularly to Will and Alex in the Evening with Jazz as he is especially fond of Jazz Music. Edwin works as a bank manager for Lloyd's TSB. During his lunch breaks, he often goes to the staff room to listen to Jazz records on his iPod. Back in his youth, Edwin used to go clubbing in the fine Jazz clubs of London, mingling with the people their and drinking luxury beverages like his Jazz idols. He has played Jazz flute since the age of 6 and the saxophone since the age of 10. He considers himself a bit of a wizard on the music scene. He plays in a band called Smooth Journey of the Soul with his friends Peter, Ian and Charles, practicing Wednesday's and Saturday's. On Sundays he performs with his Band at his local club, as he likes to relive his youthful years. His favourite Drink is a Rob Roy, which he enjoys with a cigar on Sundays. He likes to shop midweek, always looking in shops like Crombie and Austin Reed, as he enjoys looking sharp in a tweed blazer and slacks. Edwin despises culturally mainstream restaurants like Nando's, opting for a more sophisticated option like L'Atelier De Joel Robuchon and Launceston Place. He drives a Jaguar E-Type which he bought 25 years ago, as he does not care for modernisms when classics are available. He parks it in the garage of his luxury apartment which sits above the city of London. His preferred reading is books from Ernest Hemmingway, George Orwell and other notable writers.

Punk is Dead

Tom is 27 Years old. He regularly listens to Punk is Dead as he is a big fan of the genre. He works for Next as an assistant manager. At his lunch breaks he listens to Punk rock on his iPod. He grew up listening to Green Day and Blink 182 and often used to voice his opinions at school and home. He started playing guitar as a teenager like his idols and often envisioned himself as a band member.He is the lead in a band that he started in school with his friends. They often gig during weekdays and practice at the weekend. As he works in retail, Tom rarely goes shopping and tends to spend his free time at gigs as well as outdoors to get the exercise he does not get at work. When he does shop he likes to buy from Vans and other skate wear companies. He likes to eat at restaurants, mainly middle priced restaurants like nandos, las iguanas and other such restaurants.