LO5 Final Budget

Equipment

Lenovo H500 Desktop PC- £229.99
We need this to store tracks on the playserver and for editing and putting together our show

Rode NT1 Studio Condenser Microphone Package £159.99

We'll need microphones to record the show, and good ones to do it effectively

Pro Tools 11- £154.80
Pro tools is a jingle creator and mixer which we will need for the show, it will also be used to edit interviews and the actual show

Soundcraft EPM8 Channel Mixer £171.99

We need the mixing desk to edit and make sound changes to the tracks and jingles on our show.

Blue Office Swivel Chair- £14.99

Sennheiser HD335 Headphones x3 £120
Need for cues and mixing songs so it can be done efficiently

DAC Cartwall £35+£75

Used to store all the jingles and sound effects that are needed on the show

PRS License £727

The license will allow us to broadcast music on the radio with no issues to do with copyright.

Total- £1687

Some of these will already be subsidised by Sheffield Live! from their donations and what they have purchased themselves. ie. the PRS license

LO5: Copyright and PRS. Legal and Ethical Issues

Copyright is a legal right created by the lawmakers of a country which grants the creator of the original work exclusive rights to the distribution of it. A PRS License will cost £300 which is needed for the Punk is Dead show. It will allow us to play all the copyrighted music that we would need to play on the show. This is vital as we will be playing music from signed record labels, like The Clash and The Seeds, as well we will use jingles that use music from signed and popular artists so we will need the PRS license and possibly permission from the label. For unsigned bands we will need permission from the artist, and we would need to check if they are signed up to PRS for the money that the band would earn from the content we play. This would be obtained from the advertisements on the show. However Sheffield Live! will have a PRS license.

We will abide by OFCOM regulations by not being offensive, this includes no racism, sexism and discriminate content. We also would not promote inappropriate material and/or activity. We will not use explicit language, even though our show is not targeted at younger people, due to the time we will air the show, it means children may be listening, so it would be incredibly irresponsible to use inappropriate language.     

Our Phone-ins, quizzes and interviews will be recorded before the show. If any language that will break OFCOM rules is used then we will either edit it out, or if it is too drastic we will not use that voice clip in the show so that we receive no repercussions from OFCOM. All legal and ethical issues will be addressed at production meetings that will happen before the show, so that we are very clear on the content we will be putting out to the public.

LO5 Presentation Video

LO5 Contingency Plans

Equipment:

If for whatever reason we were unable to use Sheffield Live's equipment, we would first approach our college and ask them if we could use any of their equipment for the broadcast of our radio show. If this is not possible, we would have to wait until the equipment in Sheffield Live studios is available for use then rearrange a date. However, if the equipment still cannot be used by us we may even have to purchase our own equipment from our written equipment list, which will be very costly due to the large budget.

Presenters:

If one of the presenters of our show were to drop out of a broadcasting date, due to them being ill or somehow unable to make it to the studios, we would have to try and broadcast with only one of the presenters, and try and make the show as entertaining as possible using the same tracks and content as planned. If an interviewee we needed for the show were to drop out, we may need to quickly find new content to broadcast for that particular show to fill that segment. If one of the presenters permanently dropped out of the show for good, we would need to find a temporary replacement for that presenter until further notice.

Broadcasting Times:

If for any reason our broadcasting times becoming unavailable, we will have to try and reschedule a later or earlier time to do the show. However if the time is rescheduled to be before the watershed hours we will have to make sure any offensive language is censored to follow the regulations of OfCom.

LO5 Proposal for Sheffield Live

LO5 Evaluation

The pitch for both ideas was well recieved by Stevlar, who liked our knowledge on the contents of the music of the shows. He also saw that we had a good knowledge of the market gap and felt our shows fitted that gap. He was impressed at how we extended the punk era for the real punk fans and liked how we would incorporate all the subgenres. He thought it would be difficult to get living jazz artists to be interviewed as most of the greats are now dead, but he did like the concept of the show and thought it would attract a big audience. He was happy with jazz idea thinking that the niche genre will provide a gap in the market and help attract older audiences to the station. 

Stevlar wanted us to have lots of subgenres available for a maximum listenership, some of these are stated below, along with a band from that sub genre:
Classic Punk- Sex Pistols
American Punk- The Ramones
Post Punk- Joy Division
Hardcore Punk- The Dead Kennedys
Art Punk- Black Flag
Post Hardcore- Fugazi
Ska Punk- Pezz
Proto Punk- Iggy and the Stooges
Early Punk- The Seeds
Skate Punk- The Offspring
Pop Punk- Blink 182

We Decided to do the Punk is Dead idea as Stevlar thought it would do better in the modern market, due to Sheffield Live! already covering some Jazz. He liked our quiz idea, and here are some of the questions we will ask:

In what year was Dookie released in England?
What is the name of the Billy Talent lead singer?
What 2 bands did Blink 182 form after their break up?

a            Unit: 19   

Student Name: Alex Raynes  Class: 13Y                    Minimum Target Grade for task: Pass          Personal Target Grade for task: Merit

Assignment:  Producing a pitch for an audio product to be pitched to Sheffield Live! Radio               

LO3:  Be able to use feedback gained to inform the development and planning of an original audio media product.                                                     

Feed Forward Self-Assessment Coversheet

Areas of strengths based on presenting to Sheffield Live! Stevlar was very impressed with our presentation skills and broad knowledge base when answering the questions about our pitches. He was impressed with how expansive our genre knowledge was for both ideas. He thought both ideas would be successful and had a good market gap, giving him trouble with which idea to pick. He also liked the content of the music, having it ranging from the origins of punk right through to the modern day scene, which he thought would allow for a large audience. He felt the Jazz show had a good market gap as there aren’t many shows about it and it would attract a loyal audience. He thought that getting punk artists on the show would be fairly easy as the punk scene is still big in Sheffield.

Areas for improvement based on Sheffield Live! Feedback Stevlar made the point that getting the most famous Jazz artists on the show would be difficult as most of the influencial ones are dead as it started more than half a century ago. Stevlar brought up freestyle jazz and asked how we will cover all jazz genres on the show.

How are you going to address the above issues/ improvements? For the Jazz show, if we were to make it, we would get local and modern artists on as guests. We will do different genres of jazz each show, and put the smaller subgenres in shows together to cover all areas of Jazz.

What do you still think you need to work on/improve to achieve these for your Audio media product? For the Jazz one, expand our knowledge on Jazz music, and for the Punk show we would have to do a little more research into founders and sub genres as well as write out quiz questions.

LO5 Production Schedule

This must be complete by May 1st as that is the first broadcast of the show.
On the 20th We need to get the mixing desks, PC's, and pro tools ready as we need them to make the show and we will need to make sure they work.
On the 23rd We will need the script finish for us to be able to read them out on our first broadcast on the 1st May
On the 24th we must get the PRS licenses for the show as we will be using the following songs:
Holidays in the Sun-Sex Pistols
When I Come Around- Green Day
Debaser- The Pixies
Lies- Billy Talent
Concubine- Converge

Lo4 Presentation Slides

LO4 Witness Statement

LO4 Audio Samples

Jingle for "Will and Alex in the Evening with Jazz", which was made by Will Hewitt. Taken from a sample from Miles Davis to relate to the content of the show which is dedicated to Jazz music.

Jingle for "Punk is Dead" created by Will Hewitt. Samples the beginning riff of "Tommy Gun" by punk band The Clash to relate to the content of the show. We will obtain a PRS license for these songs which Sheffield Live! will have.


This is our Final Advert and Jingle for Punk is Dead:

Lo3 Future Developments

Will and Alex in the Evening with Jazz
Live 365 and Jazz Radio are our 2 competitors, however they are only available online.
The show will be hammocked between shows like Punjabi Virsa and Urban Expression, which will push Urban Expression to a one hour later time slot. However due to their target audience, this shouldn't be a problem.It will be at 9-10pm as it is designed to relax our target audience before bed. Adverts will be from business' like the Lescar, The Lyceum and Richtone Music as we feel they are local business' that have products and services suitable for our target audience.

Punk is Dead!
We feel Punk is Dead! will be high up in its market placement due to it being the only punk radio show we have found available. The genre is also very popular in Sheffield. The only similar shows are on team rock and planet rock, however they don't have the specific genres we do. It will be hammocked between shows like Aap Ki Awaz and Spirit of the Wappentake. It will push the later show an hour later, or make Aap Ki Awaz finish an hour earlier. The Leadmill, Richtone and the O2 Academy are local business' that we feel will appeal to our target audience.

LO3 Mock Pitch

To improve my pitch:

• I must add to the presentation with sound samples that we shall use.
• I shall Add PRS Licensing regulations
• I will change the format I use so more information can be added
• I will include more pictures to make it more attractive.

Strengths:

• Lots of information
• Confident speaking and question answering
• Good knowledge of genre

LO3 Consideration of Market Gaps

Will and Alex in the Evening with Jazz
There is a large gap in the market for Jazz music on the radio, as there is only one station, based in London called Jazz FM that play the music, and the rest are online stations like Live 365. So a radio show to play this style of music is uncommon, so there is a large market gap. We can advertise local business' that are to do with Jazz culture, like Richtone Music and the Lescar.

Punk is Dead
There are no stations that only play Punk music, and there is only one online called Punk FM, so the market gap here is huge. As we would be one of the few shows to play Punk, there would be a large audience of listeners to attract. We would advertise Richtone music, The Leadmill, Collard Manson and a variety of other local business'.

LO3 Treatment for Live Stock

 

LO3 Treatment for Punk Rock Show- CONTINGENCY

We had a change of heart on the rock show, as we decided there are too many already out there, so we decided to narrow the music choice to Punk Rock, and all its sub genres. We will focus much more on Punk music and the Punk scene, from its origin to its legacy today. We feel it will do better as it will be the only show for the select target audience.

LO3 Treatment for Will and Alex in the Evening with Jazz

Radio Programming Proposal

Will and Alex in The Evening With Jazz (Baritone Voice)

 

 

 

 

 

 

 

These are not the final terms of the agreement between you and Sheffield Live.  ALL aspects are negotiable.  Both parties will agree upon the final terms.  If interested, Sheffield Live will contact you to schedule a formal meeting. 

 

Section 1

Name or title of program: Will and Alex in the Evening with Jazz (baritone voice)

It is a good length that gives the listener a good, succinct explanation of the show. It tells the audience the hosts names and the genre on the show.

Length of show (maximum 60 minutes): The Jazz show will be a full hour of Jazz music and calm, smooth chat.

Genre or type of program: The genre of the show is jazz music, which fits into the time that quite a large majority of our audience grew up.

Brief description / synopsis: The show is an hour long music talk show that will include majestic discussions of the world and culture of jazz music and its artists

Production method: c Both

Section 2

Target audience

Time of day: 9-10pm
Day(s) of the week: Monday-Friday

Intended age of audience: 40-60

Other target details: Fond of Jazz music and want to know more about where to hear it

Section 3

Show Presenters/Hosts

# of Hosts: 2

Name/Descriptions of hosts:

Alex Raynes- He developed a high interest in Jazz since the age of 10, after hearing the dulcet tones of Wes Montgomery on his Granddads old Jukebox in his garage. Mesmerised, the young boy became influenced and inspired by this wonderful music scene. At only 19 years old, he wishes to become an influential Jazz musician, to inspire a new generation to listen to the soulful melodies of Jazz.

William Hewitt- William is a fantasic Jazz guitarist, drawing influence from classic Blues artists like BB King. After meeting his co host in 2013, his Jazz mind was triggered and a passion was ignited for these smooth sounds. William wishes to start a band with his co host, developing a new age Jazz sound that will influence musicians for years.

Delivery style: There will be a script for topic shifts, but the actual conversation will be spontaneous. The show will be delivered in smooth, baritone, whisper talk voices. This will connote a refined and intellectual discussion, which can be related to by a cultured audience that the show appeals too. The discussions will be conversational and informal, however due to the advanced vocabulary used, to younger viewers it may seem more formal.

 

Resources required

Human: Only the hosts and sound Technicians will be needed, as the script will be written by the hosts.

Equipment: We will need-

Microphones with Poppers, for recording voices (~£200).

Computers 27” Mac x2 to use software for playing tracks, distribution and editing (£4000)

Pro Tools 11 for professional audio recording (£154.80) *Would not have such an advanced version if the station even has one

A Cartwall, for playing and ordering jingles (DAC Cartwall £35+£75) *Would have a basic cartwall, but not one that caters for commercial broadcasting. 

Soundcraft EPM8 Channel Mixer mixing desk for altering volumes and timings of songs and sounds on the show (£172)

Sennheiser HD335 Headphones x3 to listen to guests, co host and music whilst being played (£120)

Berlin Leather Faced Exec office Chair x3 for hosts and guests in studio (£125.97)

Licensing for a small radio station to play songs on the radio (£240.25)

Radio show once a week (£30 per month)

Total Cost= £5123.02+ £30 per month

It will be very expensive to start up because the equipment itself is expensive, later on it will seem cheaper as the only things that will be needed after is licences, like PRS and software licences which will be covered by advertising costs. Which are displayed below.

30 seconds p/2weeks of adverts  (£1500)

Location: Sheffield Live Studio

Production time (recording and editing):

Additional information

(Include schedule / structure)

Content of show (items, features and articles):

In the show there will be a variety of jazz hits from past and present, 2 songs will be played between topic gaps in conversation, as the show will mainly be musically influenced. There will be an interview with a jazz artist or in the jazz business once every week. There will also be a Jazz news section once a week to tell the viewers about all the latest releases and tours. A culture section of the show will also occur weekly which will talk about art galleries, museums, clubs and the theatre.

Examples of questions and issues to be raised for interviews:

Questions on the show will be submitted by the audience from phone ins and twitter, there will be a discussion on the phone in from one person with a variety of questions and the twitter questions will be single answer questions. These will be answered by the hosts. There will also be questions submitted via twitter for the guests on the show. These might be questions such as; Who was your greatest inspiration, or who had the biggest impact on Jazz music.

Styles of music to be used:

The genre of music is Jazz and will only be jazz throughout the show, classic artists like Louis Armstrong, Miles Davis and John Coltrane will be prominently featured. Modern Artists like George Benson, Pat Metheny and Michael Brecker are a few of the more modern artists who will be featured.

Will your program use advertising to make a profit? No 

The Advertisements on Sheffield Live are only allowed to make up to 50% of the stations profits. So the adverts will come from local business' like Richtone Music and The Lyceum theatre as they are places that listeners can buy Jazz gear as well as experience culture mentioned in the show.

Additional Details:

1. Our product is different to the ones that are out there as it is a much more cultured way of putting Jazz on the radio, which will be more entertaining due to the passion of the hosts and their knowledge of Jazz music. It should be made as it will give people a different insight into Jazz music, from a slightly more youth influenced way.
2. The age of the audience will be between 40 to 60 as they are the people that will listen to Jazz music and were around in the Jazz scene. It will be for both Male and Females as the music does not tend to be gender specific and ABC1's will be the main target audience but the audience will also be able to span to the C2DE audiences as the Radio Station is able to cater for those people too due to it being a local station. Having few adverts from large companies also advertises to the C2DE audiences. This is where the gap in the market comes as most Jazz shows appeal to very high class people.
3. The show will be weekdays from 9-10, which will mean shows that go before it will not be affected, these tend to be shows that are ethnically influenced. The shows after it will be an hour later, like urban expression, this will work as it will only affect the shows slightly, as the shows after the ones currently in the 9-11pm slots are night time shows, which get fewer listeners than the rest of the programming due to the time, so they will be affected minimally as they are very long shows.
4. Live 365 and JAZZRADIO are Jazz stations that are competitors, but due to them being online means they will only be available for people with computers and internet access, they also only have channels with specific genres of Jazz, whereas we will provide a much broader view of the music.

LO3 Radio Script Jazz

LO3: Planning 12/01

In todays lesson I have Finished the treatment and started the script, i will be presenting it on Wednesday

LO3 Radio Script Punk is Dead

LO3 Meeting Minutes

Lesson Objectives LO3

In todays lesson I have done a production plan, written down agendas from a meeting and finished the Questionnaire.

Next lesson I will try and complete the sript plan, start the prezi and do the audio.

Meeting 5th Jan

Minutes
1. Script for Shows- Myself and Will discussed who would write the script, we came to the conclusion that we will write them together and will start to plan them
2. Audio- Deciding what audio to use and how to make it, we thought about doing it ourselves
3. Questionnaire- The Jazz Questionnaire is to be done by me, and the Rock one by Will
4. Presentation- We decided to do a presentation, which will be done on prezi and will be a joint effort.
5. Production Plan- Discussed what we will include in the plan, and decided it will be completed by myself.

LO3 Production Plan

Headings to Address

Title- Will and Alex in the Evening with Jazz
Form- Radio show
Content and Style- Talk about Jazz, from music, to locations, styles, artists and lots more in the Jazz community.
Market Position- Top of market as there is very little competition
Target Audience- Middle aged people with an interest in Jazz music

Questionaire

https://www.surveymonkey.com/s/CZZXPKM

Plan for Script

Introduction to the show~ Hello, welcome to Will and Alex in the Evening with Jazz, I'm Alex Cool and this is my co host Will Smooth. On tonights agenda :

First we're going to be discussing Miles Davis, one of the pioneers of the Jazz genre. (Talk about his influences and musical abilities.

Music Break

Discussion about Jazz Locations: Ronnie Scotts in Soho has been one of the prime locations for Jazz music in London for some time, opening in 1959. Talk about the atmosphere and the acts that have previously attended the club.

Music Break

Discuss Brian Blade and the Fellowship Bands album Landmarks: Talk about the musical style as well as Brain Blade and talk about why the album is so good.

Music Break

Phone ins from audience to discuss relevant topics