LO3 Consideration of Market Gaps

Will and Alex in the Evening with Jazz
There is a large gap in the market for Jazz music on the radio, as there is only one station, based in London called Jazz FM that play the music, and the rest are online stations like Live 365. So a radio show to play this style of music is uncommon, so there is a large market gap. We can advertise local business' that are to do with Jazz culture, like Richtone Music and the Lescar.

Punk is Dead
There are no stations that only play Punk music, and there is only one online called Punk FM, so the market gap here is huge. As we would be one of the few shows to play Punk, there would be a large audience of listeners to attract. We would advertise Richtone music, The Leadmill, Collard Manson and a variety of other local business'.