Will and Alex in the Evening with Jazz
Live 365 and Jazz Radio are our 2 competitors, however they are only available online.
The show will be hammocked between shows like Punjabi Virsa and Urban Expression, which will push Urban Expression to a one hour later time slot. However due to their target audience, this shouldn't be a problem.It will be at 9-10pm as it is designed to relax our target audience before bed. Adverts will be from business' like the Lescar, The Lyceum and Richtone Music as we feel they are local business' that have products and services suitable for our target audience.
Punk is Dead!
We feel Punk is Dead! will be high up in its market placement due to it being the only punk radio show we have found available. The genre is also very popular in Sheffield. The only similar shows are on team rock and planet rock, however they don't have the specific genres we do. It will be hammocked between shows like Aap Ki Awaz and Spirit of the Wappentake. It will push the later show an hour later, or make Aap Ki Awaz finish an hour earlier. The Leadmill, Richtone and the O2 Academy are local business' that we feel will appeal to our target audience.
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