LO3 Treatment for Will and Alex in the Evening with Jazz

Radio Programming Proposal

Will and Alex in The Evening With Jazz (Baritone Voice)

 

 

 

 

 

 

 

These are not the final terms of the agreement between you and Sheffield Live.  ALL aspects are negotiable.  Both parties will agree upon the final terms.  If interested, Sheffield Live will contact you to schedule a formal meeting. 

 

Section 1

Name or title of program: Will and Alex in the Evening with Jazz (baritone voice)

It is a good length that gives the listener a good, succinct explanation of the show. It tells the audience the hosts names and the genre on the show.

Length of show (maximum 60 minutes): The Jazz show will be a full hour of Jazz music and calm, smooth chat.

Genre or type of program: The genre of the show is jazz music, which fits into the time that quite a large majority of our audience grew up.

Brief description / synopsis: The show is an hour long music talk show that will include majestic discussions of the world and culture of jazz music and its artists

Production method: c Both

Section 2

Target audience

Time of day: 9-10pm
Day(s) of the week: Monday-Friday

Intended age of audience: 40-60

Other target details: Fond of Jazz music and want to know more about where to hear it

Section 3

Show Presenters/Hosts

# of Hosts: 2

Name/Descriptions of hosts:

Alex Raynes- He developed a high interest in Jazz since the age of 10, after hearing the dulcet tones of Wes Montgomery on his Granddads old Jukebox in his garage. Mesmerised, the young boy became influenced and inspired by this wonderful music scene. At only 19 years old, he wishes to become an influential Jazz musician, to inspire a new generation to listen to the soulful melodies of Jazz.

William Hewitt- William is a fantasic Jazz guitarist, drawing influence from classic Blues artists like BB King. After meeting his co host in 2013, his Jazz mind was triggered and a passion was ignited for these smooth sounds. William wishes to start a band with his co host, developing a new age Jazz sound that will influence musicians for years.

Delivery style: There will be a script for topic shifts, but the actual conversation will be spontaneous. The show will be delivered in smooth, baritone, whisper talk voices. This will connote a refined and intellectual discussion, which can be related to by a cultured audience that the show appeals too. The discussions will be conversational and informal, however due to the advanced vocabulary used, to younger viewers it may seem more formal.

 

Resources required

Human: Only the hosts and sound Technicians will be needed, as the script will be written by the hosts.

Equipment: We will need-

Microphones with Poppers, for recording voices (~£200).

Computers 27” Mac x2 to use software for playing tracks, distribution and editing (£4000)

Pro Tools 11 for professional audio recording (£154.80) *Would not have such an advanced version if the station even has one

A Cartwall, for playing and ordering jingles (DAC Cartwall £35+£75) *Would have a basic cartwall, but not one that caters for commercial broadcasting. 

Soundcraft EPM8 Channel Mixer mixing desk for altering volumes and timings of songs and sounds on the show (£172)

Sennheiser HD335 Headphones x3 to listen to guests, co host and music whilst being played (£120)

Berlin Leather Faced Exec office Chair x3 for hosts and guests in studio (£125.97)

Licensing for a small radio station to play songs on the radio (£240.25)

Radio show once a week (£30 per month)

Total Cost= £5123.02+ £30 per month

It will be very expensive to start up because the equipment itself is expensive, later on it will seem cheaper as the only things that will be needed after is licences, like PRS and software licences which will be covered by advertising costs. Which are displayed below.

30 seconds p/2weeks of adverts  (£1500)

Location: Sheffield Live Studio

Production time (recording and editing):

Additional information

(Include schedule / structure)

Content of show (items, features and articles):

In the show there will be a variety of jazz hits from past and present, 2 songs will be played between topic gaps in conversation, as the show will mainly be musically influenced. There will be an interview with a jazz artist or in the jazz business once every week. There will also be a Jazz news section once a week to tell the viewers about all the latest releases and tours. A culture section of the show will also occur weekly which will talk about art galleries, museums, clubs and the theatre.

Examples of questions and issues to be raised for interviews:

Questions on the show will be submitted by the audience from phone ins and twitter, there will be a discussion on the phone in from one person with a variety of questions and the twitter questions will be single answer questions. These will be answered by the hosts. There will also be questions submitted via twitter for the guests on the show. These might be questions such as; Who was your greatest inspiration, or who had the biggest impact on Jazz music.

Styles of music to be used:

The genre of music is Jazz and will only be jazz throughout the show, classic artists like Louis Armstrong, Miles Davis and John Coltrane will be prominently featured. Modern Artists like George Benson, Pat Metheny and Michael Brecker are a few of the more modern artists who will be featured.

Will your program use advertising to make a profit? No 

The Advertisements on Sheffield Live are only allowed to make up to 50% of the stations profits. So the adverts will come from local business' like Richtone Music and The Lyceum theatre as they are places that listeners can buy Jazz gear as well as experience culture mentioned in the show.

Additional Details:

1. Our product is different to the ones that are out there as it is a much more cultured way of putting Jazz on the radio, which will be more entertaining due to the passion of the hosts and their knowledge of Jazz music. It should be made as it will give people a different insight into Jazz music, from a slightly more youth influenced way.
2. The age of the audience will be between 40 to 60 as they are the people that will listen to Jazz music and were around in the Jazz scene. It will be for both Male and Females as the music does not tend to be gender specific and ABC1's will be the main target audience but the audience will also be able to span to the C2DE audiences as the Radio Station is able to cater for those people too due to it being a local station. Having few adverts from large companies also advertises to the C2DE audiences. This is where the gap in the market comes as most Jazz shows appeal to very high class people.
3. The show will be weekdays from 9-10, which will mean shows that go before it will not be affected, these tend to be shows that are ethnically influenced. The shows after it will be an hour later, like urban expression, this will work as it will only affect the shows slightly, as the shows after the ones currently in the 9-11pm slots are night time shows, which get fewer listeners than the rest of the programming due to the time, so they will be affected minimally as they are very long shows.
4. Live 365 and JAZZRADIO are Jazz stations that are competitors, but due to them being online means they will only be available for people with computers and internet access, they also only have channels with specific genres of Jazz, whereas we will provide a much broader view of the music.